PCG Logo

Prime Insights

Big Ideas For Small Businesses

5 Business Lessons from Home Alone

5 Business Lessons from Home Alone

When hapless burglars Marv and Harry dramatically crashed to the hardwood floor of a Chicago mansion, victims of Kevin McCallister’s diabolical but ingenious paint-can-to-the-face gag, you probably didn’t think, “Wow, there’s a great business lesson to be learned...

read more
The Maturing of the Customer Care Industry

The Maturing of the Customer Care Industry

Customer Care is “Growing Up” through Technological Transformation   The Baby Phase Just under sixty years ago, customer service had an entirely different face – a sort of baby face that was still crawling across the floor with wide-eyed wonder. Back then, you...

read more
5 Great Videos on Niche Marketing

5 Great Videos on Niche Marketing

For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, "How do I find my niche?" and "How do I market to my niche?" We love his explanation but thought you might also benefit from hearing some others'...

read more
6 Hidden Conversion Killers in Your Copy

6 Hidden Conversion Killers in Your Copy

Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your...

read more
  • Subscribe and Stay On Top

    Sign up for Prime Insights and get big ideas for your business.
  • This field is for validation purposes and should be left unchanged.

  • Ready to increase the performance of all your marketing efforts?

    Download "10 Tips to Transform Your Marketing Materials Right Now", our guide to getting results.

  • This field is for validation purposes and should be left unchanged.