Prime Insights
Big Ideas For Small Businesses
Keyword Tips to Drive Traffic to Your Site from the Search Engines
Always keep an eye on your Keyword Placement and Keyword Density on the body of your web pages. Try to think of specific "keyword phrases" and not just "keywords." Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword...
Use Your Website to Guide Prospects Through the Buying Process
Think about your last big purchase. Did you use the Internet, either for researching a product or to buy something? What was the last thing you purchased from a website? What are your favorite websites—and why? Make a list of the top five that you visit and once...
Turn “On-Hold” Silence into Marketing Gold–Pt. 2
In part one of this two-part blog I told you a little about the extensive (and affordable!) "music-on-hold" equipment options available to businesses of all sizes. In part two, let's cover a few important basics about crafting your own custom "on-hold" message....
Turn “On-Hold” Silence into Marketing Gold–Pt. 1
An often overlooked opportunity to promote your business is sitting right in front of you on your desk. It’s your telephone. I’m not talking about how you use your phone to reach or greet your customers, but rather how you use it to market to potential customers who...
Review Your Online Marketing Effectiveness
The best way to find out what type of online marketing works best for you is to do some testing of your current marketing efforts. The goal is to identify the methods you’re using now, rate their effectiveness, and based on what you discover, consider new combinations...
Thoroughly Map Your Mind!
I’ve used the tools I’m about to share with you to help organizations in many different industries around the world achieve amazing improvements in their marketing results. You may be familiar with some of these techniques, but after reading this blog, I hope you’ll...