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Prime Insights

Big Ideas For Small Businesses

Four Simple Secrets for a More Profitable Website

“You’ve got to help me with my website.  Everyone tells me that you’re the guy who can help… I invested over $10,000 in my website and I’m not getting any sales. What am I doing wrong?” Ford responds: I’m going to reveal four secrets for more profitable websites that...

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Essential Elements of Great Copywriting

“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?” Ford responds: The promotional and sales materials you create for your...

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Using USPs to Create Benefit Messages

“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?” Ford responds: An important step related to benefit messages is crafting your...

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Create Awesome Headlines With The 4U’s

“I’ve read the books, gone to the seminars, and read till my eyes were bloodshot, but I still can’t say if a headline is a good one or not, other than just by my gut feeling. Any suggestions?” Ford responds: Let me share with you a powerful evaluating technique that...

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Emotional Copy That Connects With Your Prospects

“What does it take to be a great copywriter?”   Ford responds: The master copywriters are curious about life. As a rule, they tend to read a great deal, like to travel, and have a variety of interests. They find other people interesting, and they are very good...

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Save Time, Money and Effort With a Marketing Calendar

Marketing Calendars Help Keep You Focused and Ontrack. Can you imagine running your business or remembering important events without a calendar on your desk? Sounds crazy, right? How could any person remember all of those deadlines, appointments, and sales calls...

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