Prime Insights

Big Ideas For Small Businesses

Google Adwords® and Ad Placement

Question: I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page? Answer: You'll get the highest click...

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Improve Your Website Conversion Ratings

Question: I want to improve my conversion rate—I get lots of visitors to my site, but few customers. How can I change that? Answer: You first need to know what's working and what's not. It comes down to matching the visitors with the type of solutions they want. If...

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Get Your Domain Names and Create Multiple Sites

Question: What is the purpose of having so many websites and URL's? Couldn't all of the pages of content be operated off back pages of your flagship website? What is the thinking here? Answer: What is the purpose of having so many websites and URL's? Couldn't all of...

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Google Adwords and Keyword Competition

Question: I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page? Ford Saeks, Internet Marketing Speaker...

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Copyright & Trademarks – Protect your Creative Works!

How to distinguish between a Copyright and a Trademark; what can be protected by each. Recently I was asked to copyright someone's book title. I told her it couldn't be done. That if a book title was to be protected at all, it would likely be through trademark...

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