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Don’t Make Me Think; Just Give Me What I Want!
It's a fact: People won't use your website if they can't find their way around it. Yesterday's Web looked far different from today's Web, and tomorrow's Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The...
Why Your Blog Should Be Part of Your Website vs. Remote Hosting Options
The beauty of blogging is that if you can send e-mail, you can blog. Blogs make it easy for the non-techie person to add new content to their site and build relationships with new prospects and customers. Every site we build now includes a blog as part of the actual...
“The Secret,” Law of Attraction, and Marketing Results
If you've read the book or watched the movie "The Secret," you know that the secret is the law of attraction. In a nutshell, what you focus on most, you'll manifest in your life. Without exception, every human being has the ability to transform any weakness or...
Recession Proof Your Business
Recent headlines: NEW YORK SUN -- "Talk of the Worst Recession Since the 1930s" NEW YORK (CNNMoney.com) - "The U.S. economy is now in a recession, according to a poll of economists published Thursday, March 13th by The Wall Street Journal." What do you think? Are you...
Everyone’s an Expert these days… Caution: Idiot Onboard
My peers and the many people in the media consider me as one of the top experts in direct and Internet Marketing. Just type my name "Ford Saeks" into Google and check out the results. But there is always more to learn, especially in my areas of expertise. I like to...
Target Your Marketing Messages to Each Audience
If you want to increase your sales, then improve your copywriting and target marketing skills. Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action. Most importantly, target your message to each type of...