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Services / Marketing Strategy

Don’t Run East Looking for a Sunset

Marketing strategies that move you in the right direction

Where are you? Where do you want to be? Let us draw you a map with our strategic marketing services, a personalized strategy that will move the needle. Let’s inspire action from your prospects. Increase your number of leads. Get better quality leads. Get higher conversion rates. Let’s get you there.

Marketing Strategy


Strategic Planning

Strategic Planning

Strategy is more than a plan, it’s a mindset

A strategic plan puts you in position to act, not react. It is about knowing who you are, where you are, where you want to be, what is standing in your way, and how you are going to break through no matter what. It is an action plan. We provide strategic planning services that will help you increase your market share. That’s a plan that leads to profitability. 

Integrated Marketing

Integrated Marketing

From individual marketing tactics to integrated solutions

Your marketing efforts should work together and align with your goals, with focused messaging that works in every medium. Successful campaigns are consistent and focused, but also flexible. We provide an integrated approach across traditional and digital mediums to implement a cohesive strategy. 

Social Media Marketing

Social Media Marketing

Drive conversions by building connections with your customers

Smart executives, business owners and marketing departments want to get the most out of their social media efforts. Every platform is different. Each has a unique audience, unique features, its own finicky settings and best practices. From creating content marketing calendars, to enhancing your online reputation, to managing paid advertising campaigns — we can help you navigate the social media maze to connect, engage and influence your prospects. 

Marketing Automation

Marketing Automation

Harness technology to streamline your marketing efforts

Marketing automation nurtures the customer relationship by automating one-on-one communication. Create an end-to-end picture of the customer journey from first interaction to purchase and beyond. We can help you track leads acquired from each campaign, know which campaigns are most effective and create automatic email marketing campaigns based on the behavior of your leads. We’ll help you deliver the right content to the right person at the right time. 


Pay-Per-Click & Paid Advertising

Our PPC strategies generate qualified leads

Keywords drive traffic. Do you know which keyword phrases work best for you? We can help you find them and then put them to work targeting leads for you that are ready to purchase. Let’s lure them to your landing page, let’s get them to convert. You could be at the top of the paid listings in search queries for thousands of potential customers every day. That’s the power of the right keywords. PPC offers unparalleled advertising opportunities that automatically draw qualified visitors to your website. Whether you want to use Google AdWords or display ads on Facebook, LinkedIn, Twitter or YouTube—we can help.

Optimizing your local listings and Google Business profile is a great start to ranking higher in the search engines. Analyze your local listings with this local listing scanner. 

Book Publishing

Expert Monetization / Online Course Development

Helping experts and authors package and sell their ideas

We can help you package your expertise and sell it. Online courses, print and digital books, and video & audio training programs are excellent opportunities to build trust and credibility…and make money, too. We provide full-service information product and book publishing services. That starts with your revenue model and pricing strategy. Then you’ll need killer content, pleasing layout and an eye-catching cover. We’ve got that covered. Most importantly, we’ll help you get your product to market — on shelves, online, on demand, on Amazon and so on.

Book Publishing

Book Publishing

Helping authors get published and discovered 

We offer customizedbook publishing services, one-on-one support, expert book design, editing and proofreading to ensure that the book you’ve worked so hard on reaches the bookshelves as polished as possible. Our efforts are directed towards achieving impeccable content, visually appealing design, pristine layout, and congruent with the highest standards to make your book stand out from the crowd.

Ford and Prime Concepts are the BEST in the business. Who does a marketing and sales expert (aka me) go to for his OWN marketing and sales advice? Prime Concepts. Their strategic advisory services are laser-focused, no BS, exactly what to do – and why – to make your website, services and programs more marketable, attractive, and effective. 10 stars on a 5-star scale. Stop reading reviews and HIRE Ford and his team NOW.

David Newman

Owner, Do It! Marketing

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