Big Ideas For Small Businesses
These days it is important to keep in mind that no one really wants another piece of e-mail. They want solutions to their problems, to be entertained and informed, to socialize, and build relationships.
If you want to grow your list, start by reviewing your list-building activities. How many people are on your list now? Gather up your other marketing materials and check out your website to see if you’re offering benefit messages that match your target prospect’s needs.
Is it the offer itself, the graphic design, or maybe the copy? Nope. The single most important element of every direct-mail campaign is the completeness, accuracy, and relevance of your mailing list. Without a doubt, it's the quality of your list that will make or...
These days effective marketing that delivers prospects needs to include Internet Marketing and traditional marketing aspects. Separaretly, a website, social media campaign or direct mail program may not be sufficient to get you the traffic you desire, but used...
A recent e-zine subscriber wrote: “Plenty of people tell us to test but nobody tells us how!” Ford responds: In a nut shell, you’re testing all of the time, but you might not know it because you’re not tracking your leads, conversions, sales, responses, clicks or...
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