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Arrow Asphalt & Concrete

Your trusted paving partner who puts customer care first.

Project Description

Arrow Asphalt & Concrete has been the premier paving company in the Bay Area for decades but they never had a strong digital footprint to match their level of work. Prime Concepts teamed up with the team at Arrow to give a website that put their clients first and we brought them into the social media world with a custom posting plan crafted specifically for their audience.

Scope of Work

  • Copywriting
  • Graphic Design
  • Website Development
  • Pay Per Click Ads
  • Social Media Marketing
Arrow Asphalt & Concrete Website


  • Curated copy that captured their brand and service standard
  • Designed every page to make it easy for their customers to find what they need
  • Created opportunities on every page to capture leads
  • Implemented the best search engine optimization
  • Created social media accounts on relevant platforms
Arrow Asphalt Website Mockups

Website ReDesign

The website was created to guide the user through each page easily with great design and engaging copy. With the goal of capturing more leads, this design lays out all of their services clearly and has opportunities to capture leads on every page. The color palette and design reflect their industry without being cliche or overdone.

Out Come of the Website Redesign
  • Increase in the number of leads
  • Search Engine Optimization
  • Create Easy Access to Services
Arrow Asphalt & Concrete Site Mockup

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit