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10 Tips to Transform Your MarketingBILL BACHRACH
A Video Brochure for a Driving Force in the Financial Services Industry
Project Description
Bill Bachrach is a keynote speaker, trainer, best-selling author, and resource for financial advisors who seek to build high-trust client relationships. He needed a high-production video brochure to help him open more doors and close more deals. The PCG team provided the concepting, development, and delivery of a custom video brochure that meets best practices for use in marketing materials to increase keynote speaking engagements.
Scope of Work
Video Production
Print Design
HOW WE BROUGHT THE BRAND TO LIFE
- Met with Bill to determine the brand and messaging appropriate to produce a video that tells his story and sells his value
- Designed and delivered an impressive video brochure congruent with his objectives, giving increased leverage and visibility
VIDEO PRODUCTION
The video, which features clips and b-roll of Bill on stage, has a prominent spot on his homepage, and plays an important role in his sales funnel. We used this video to design an interactive video mailer that displayed his brand and positioned him as an expert in his field.
Take It to the Next Level
Let’s start a conversation and see if we’re a good fit