FRANCHISE SPEAKERS

Enhancing the Brand and Digital Footprint for a Franchise Speakers Bureau

Project Description

Franchise Speakers is a speakers bureau with an exclusive focus on matching franchise needs with available speakers and trainers. Prime Concepts set them up with a new and improved logo, website redesign, a broader digital footprint, and a strategic marketing plan.

Scope of Work

Strategic & Digital Marketing
CRM integration
Video Editing
Graphic Design
Copywriting
Website Development Programming

HOW WE BROUGHT THE BRAND TO LIFE

A Complete Rebrand: Our creative team contributed by bringing new graphics, branding, copywriting, strategy and technology to the table to help the client capture more leads.

Strategic & Digital Marketing: Social media graphics were created to update the client’s profiles with consistent branding and messaging. These graphics showcased their new logo and featured speakers.

CRM Integration: New forms were added to help automate the client’s sales process. This was implemented to better capture leads and secure holds.

Video Editing: We put together a branded highlight reel that showcases the bureau’s speaking talent. Live footage and graphics tell a visual story with energy.

Graphic Design and Web Development

A new brand standard including logo, fonts and color usage was created to enhance their brand. We completed a significant redesign and restructuring of the site’s homepage, speaker directory, and main landing pages.