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Friends University Day of Giving Campaign Marketing

Branding, Campaign Development, Email, Video, Print, & Social Media

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Project Description

Friends University partnered with Prime Concepts Group to execute a comprehensive Day of Giving campaign aimed at energizing alumni, increasing donor participation, and reinforcing brand pride. With multiple touchpoints and diverse audiences to engage, the university needed more than just design—they needed a full-scale, integrated marketing solution.

We developed an end-to-end campaign that unified digital, print, and video marketing under a consistent identity, engaging both legacy supporters and new donors. The results? Greater engagement, seamless execution, and assets they can reuse for future giving campaigns.

Scope of Work

  • Event Logo Design
  • Video Sizzle Reel Development
  • Scriptwriting & Voiceover
  • Post-Production & Editing
  • Email Marketing Custom Templates
  • 6-Part Segmented Email Campaign
  • Copywriting & Visual Layout for Mailer
  • Social Media Campaign Strategy

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