ICT Insurance Group | Website Enhancements & Full-Service Marketing

From digital updates to a fully managed marketing engine—supporting brand visibility, lead generation, and long-term growth.

Project Description

ICT Insurance partnered with Prime Concepts Group to improve their digital presence and build a consistent, modern brand across web, print, and advertising platforms. What started as a strategic website enhancement evolved into a full-service marketing partnership—including creative asset development, PPC management, and social media strategy.

From video production and blog content to branded calendars and featured articles, PCG became the outsourced marketing team for ICT’s internal growth engine. Our consistent approach across channels helped solidify ICT’s visibility, authority, and customer engagement.

Scope of Work

Website & SEO Enhancements
Graphic Design
Branding & Print Collateral
Social Media Marketing
Photography
Videography
Content Marketing & Lead Gen
Google Ads Management

HOW WE BROUGHT THE BRAND TO LIFE

Enhanced and optimized their existing website with new pages, funnels, and SEO fixes
Updated logo and developed a full brand style guide for consistent digital and print execution
Designed business cards, email signatures, and branded print materials
Launched lead magnets and landing pages for list building and client acquisition
Created social media ads, static content, and reels across Facebook, LinkedIn, and Instagram
Produced monthly short-form videos, clips, and repurposed series for YouTube and social platforms
Wrote blog posts, featured articles, and content to boost authority and SEO
Fully managed Google Ads strategy and PPC campaigns to drive high-quality traffic

Logo Redesign

Old Logo

New Logo

Business Card Design

Website Enhancements

Rather than a full redesign, we strategically enhanced ICT Insurance’s existing website with updated messaging, new service pages, conversion-focused forms, and SEO improvements. These upgrades helped modernize their digital presence without disrupting their existing infrastructure.

Social media Management

We managed ICT Insurance’s presence across Facebook, LinkedIn, and Instagram—creating and scheduling branded content, video clips, educational posts, and promotional graphics. Our strategy focused on building trust, increasing visibility, and engaging both clients and prospects with consistent, on-brand messaging.

Various Graphic Design Projects

We provided a wide range of custom-designed assets to support ICT Insurance’s brand across every touchpoint—including core values posters, lead magnets, Wichita Business Journal ads, award ceremony print ads, branded calendars, and custom QR codes. Each piece was crafted to reinforce brand consistency and maximize engagement in both digital and physical formats.