JOHN HALE
A New Website for a Construction Safety Trainer
Project Description
John Hale is a safety expert, trainer and keynote speaker. He works with companies to make safety compliance a part of the way they do business. We worked with him to build a new website that would help him enhance his brand, expand his safety influence and get him booked to speak.
Scope of Work
Branding
Copywriting
Website Design & Development
HOW WE BROUGHT THE BRAND TO LIFE
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John did not have a solidified brand identity, so we started from scratch, building a look and feel that represented his brand appropriately
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Curated copy and designed his website that positioned him as an industry expert and built interest in booking him to speak
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Clear offers for speaking and training at conferences
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Include humor throughout his site so that it was congruent with him in his training and him as a person
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Developed a completely new responsive website, built from the ground up
WEBSITE DESIGN & DEVELOPMENT
This project was much more than a website transformation… We defined a congruent brand, guided the team through the maze of options, pros & cons of different revenue models, and strategic marketing. John now has a strategically built website designed to appeal to his target audience of management and meeting planners in the construction industry to get him booked.
Take It to the Next Level
Let’s start a conversation and see if we’re a good fit