JOHN HALE
A New Website for a Construction Safety Trainer
Project Description
John Hale is a safety expert, trainer and keynote speaker. He works with companies to make safety compliance a part of the way they do business. We worked with him to build a new website that would help him enhance his brand, expand his safety influence and get him booked to speak.
Scope of Work
Branding
Copywriting
Website Design & Development
![John Hale Mock Up_Portfolio John Hale Website](https://primeconcepts.com/wp-content/uploads/2021/08/John-Hale-Mock-Up_Portfolio.png)
HOW WE BROUGHT THE BRAND TO LIFE
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John did not have a solidified brand identity, so we started from scratch, building a look and feel that represented his brand appropriately
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Curated copy and designed his website that positioned him as an industry expert and built interest in booking him to speak
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Clear offers for speaking and training at conferences
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Include humor throughout his site so that it was congruent with him in his training and him as a person
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Developed a completely new responsive website, built from the ground up
![John Hale_Home and Speaking John Hale Home and Speaking](https://primeconcepts.com/wp-content/uploads/2021/08/John-Hale_Home-and-Speaking.png)
WEBSITE DESIGN & DEVELOPMENT
This project was much more than a website transformation… We defined a congruent brand, guided the team through the maze of options, pros & cons of different revenue models, and strategic marketing. John now has a strategically built website designed to appeal to his target audience of management and meeting planners in the construction industry to get him booked.
![JH Book Page John Hale Book Page](https://primeconcepts.com/wp-content/uploads/2021/08/JH-Book-Page.png)
![JH Home Page Home Page](https://primeconcepts.com/wp-content/uploads/2021/08/JH-Home-Page.png)
![JH Speaking Page JH Speaking Page](https://primeconcepts.com/wp-content/uploads/2021/08/JH-Speaking-Page.png)
Take It to the Next Level
Let’s start a conversation and see if we’re a good fit