Video Marketing Secrets – Use YouTube and Video to Grow Your Business

It’s the age of video!

Ford Saeks coming to you from the offices of Prime Concepts Group with some video marketing tips.

With 48 hours of video being uploaded every minute to YouTube, it’s clear that video and video marketing is here to stay. When you add video into your marketing mix, you can quickly and easily capture attention, build your brand, provide inspiration, entertain, educate, influence your viewers to take action, and so much more.

But, video can be intimidating if you’ve never done it before, or you don’t have a clear plan. But that’s where I can help.

Here are 7 tips to make your video marketing strategy a success:

#1. The first 15 seconds is KEY. With attention spans getting shorter and shorter, you need to quickly grab attention, and then pull the viewer in with compelling content.

#2. Branded intros and outros add a professional quality to your content and help increase brand awareness and recognition.

#3. Viewers will forgivable poor video. They won’t forgive poor audio. You always need to have clear, audible sound.

#4. Make sure your video has a point. Whether you use a script or not, be clear and direct with your message.

#5. Don’t be fake. Your viewers want to see videos where it’s you being you. So be authentic and be natural.

#6. Think shorter not longer. Going back to the short attention spans and a clear and direct message we already talked about, if your video is too long, you’re going to lose the audience. So, think about shortening it up, or dividing it into multiple segments.

#7. Online video is an interactive experience. Whether it’s leaving a comment, tweeting, adding it to Facebook, or visiting your website, asking your viewers to take action will lead to more activity and help you build engagement and an audience.

What does this all come down to? If you haven’t started using video, you need to!