For the next three months, I want you to concentrate on increasing your organic social media marketing reach. Why? Because quality content accessed in an organic way increases your credibility with your audience.
If you have been working on your brand marketing strategy and getting more serious about creating content for YouTube, Facebook, Snapchat, Instagram, etc., know that organic reach is likely the most accessible form of marketing for your small business.
That doesn’t mean you need to spend bags of money to get big results.
1. The Right Place
Focusing on the material you put out on Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, TikTok, and whatever else has the market’s interest at the time is a significant factor if you are a business or organization who wants to be heard and noticed. The first step is being in the right “place.”
Great social media content is critical for marketing to anyone under the age of 40 right now. This age group learns about your company for the first time by doing one of two things: 1) they search Google, or 2) they find it on social media. Smash those clicks through the roof by focusing on quality material on the most essential social networks.
2. The Right Words
“Subtle Amplification” means that if you concentrate on utilizing the right SEO (search engine optimization, i.e. keywords) at the right time, consistently, you will start being noticed. Using hashtags is an extremely organic approach to improving discoverability and creating amplification for your content, whether you’re a car dealership, an artist, a motivational speaker, or a Fortune 500 firm. If you do happen to have paid media dollars, spending as little as $100 per week on amplification of your YouTube and Facebook content can help that content go viral. The important part is using the right keywords at the right time.
But here’s the thing: no amount of paid advertising will help you turn lousy content into good content. It’s the same reason that no amount of venture capital money will save a terrible product. The long-term success of increasing your brand’s marketing strategy relies on creating strong content, a lot of it, and putting it in the right places with the right words.
Businesses have been dismissing organic content over the last few years due to the uptick in sponsored advertising. Yes, paid social media has a lot of potential and can be a good deal on advertising (vs. traditional advertising). However, the idea that social media only works if you spend money can result in a lack of hustle and no understanding that outstanding material, especially when amplified in subtle ways, can be extremely successful.
If you’re a small business, try focusing your time, money, and effort on developing excellent content (a lot of it) instead of the other way around. Too many small to medium businesses waste $20,000 a year on PR and paid media when they could have spent a fraction of that on organic social content and a small amplification budget to achieve more valuable results.
3. The Right Approach
This is why organic reach is so important: the feeling a potential customer gets when visiting your website without clicking an ad gives the impression of a more qualified lead and perhaps results in a more valuable and loyal customer.
There are a variety of sponsored strategies (Facebook Ads, Instagram influencer, YouTube pre-rolls, Snapchat ads) that may help you increase your following, but getting serious about the material you put out organically on social media is crucial. Why? Because it is the internet’s most natural and present state. As the supply and demand for paid media gets increasingly crowded, companies who create outstanding content have the (affordable) opportunity to expand in a valuable way.
Prime Concepts Group is a creative marketing agency that helps you find, attract, and keep customers through innovative solutions to your most pressing challenges. We help you create outstanding content for your business. If you discovered this page, it means you have some entrepreneurial blood in your veins. Subscribe to get our articles delivered straight to your inbox and unleash your inner entrepreneur.