Prime Insights
Big Ideas For Small Businesses
Everyone’s an Expert these days… Caution: Idiot Onboard
My peers and the many people in the media consider me as one of the top experts in direct and Internet Marketing. Just type my name "Ford Saeks" into Google and check out the results. But there is always more to learn, especially in my areas of expertise. I like to...
Target Your Marketing Messages to Each Audience
If you want to increase your sales, then improve your copywriting and target marketing skills. Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action. Most importantly, target your message to each type of...
Naymz.com is Empowering Reputable Professionals
For you Social Media Marketing buffs... another day... another social media site... and they all need your profile information to help you benefit from the site and help you drive traffic to your other sites. The SMM site of the day is https://www.naymz.com/ and it...
Sales Prevention Departments… How is Your Phone Answered?
How is your telephone answered? Are you using a real person or an automated attendant with voice prompts? Either way, I'd encourage you to "mystery shop" your own company. Mystery shopping is the process of pretending to be a prospect and calling, e-mailing, or...
Web 2.0 – Changing Business Models… Evolving at the Speed of Click
The rules are changing and business models are evolving fast! As a marketer... the buzz, hype and hysteria about Web 2.0 is similar to the Dot Com explosion of the late 1990s. Everyone was scrambling to claim their space. Experts were everywhere and multiplied...
Marketing Secrets or Common Sense?
The other day I was talking with one of my clients, discussing whether there are really any secrets to effective marketing, or whether it just boils down to common sense. I realized that many things relating to marketing that to me seem like common sense often appear...