Prime Insights
Big Ideas For Small Businesses
Sales Prevention Departments… How is Your Phone Answered?
How is your telephone answered? Are you using a real person or an automated attendant with voice prompts? Either way, I'd encourage you to "mystery shop" your own company. Mystery shopping is the process of pretending to be a prospect and calling, e-mailing, or...
Web 2.0 – Changing Business Models… Evolving at the Speed of Click
The rules are changing and business models are evolving fast! As a marketer... the buzz, hype and hysteria about Web 2.0 is similar to the Dot Com explosion of the late 1990s. Everyone was scrambling to claim their space. Experts were everywhere and multiplied...
Marketing Secrets or Common Sense?
The other day I was talking with one of my clients, discussing whether there are really any secrets to effective marketing, or whether it just boils down to common sense. I realized that many things relating to marketing that to me seem like common sense often appear...
First Steps for Web Design from an Internet Marketer’s Point-of-View
Prevent Web Design Disasters Way too often people focus on the actual "design" steps of web design -- the look and feel, colors and so on -- and completely miss the mark when it comes to creating an effective design that evokes the proper actions. Here are a couple of...
Social Media Marketing (SMM)
Social Media Marketing (SMM) | Social Networking | Social Marketing Do you have a profile on Facebook? How about Instagram, Snapchat, TikTok, or LinkedIn? Are you present on other popular platforms and getting discovered through social bookmarking sites among many...
What is a Blog and Why Should You Care? (Video explains)
What's a Blog and why should I care? I get asked this all the time. Let's see if we can clear this up... Short Answer: A blog is a type of website that is usually arranged in chronological order from the most recent 'post' at the top of the main page to the older...
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