Big Ideas For Small Businesses
Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it! That's because you already know how to tell stories, and great copywriters are great storytellers. The key is that you...
“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?” Ford responds: The promotional and sales materials you create for your...
“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?” Ford responds: An important step related to benefit messages is crafting your...
“I’ve read the books, gone to the seminars, and read till my eyes were bloodshot, but I still can’t say if a headline is a good one or not, other than just by my gut feeling. Any suggestions?” Ford responds: Let me share with you a powerful evaluating technique that...
“What does it take to be a great copywriter?” Ford responds: The master copywriters are curious about life. As a rule, they tend to read a great deal, like to travel, and have a variety of interests. They find other people interesting, and they are very good...
I'm constantly asked for a quick check list for copywriting...so I've gathered up a few tips to help you improve your marketing messages. 1) Use general & specific knowledge to craft the concept and message. 2) All the graphic elements are to get the prospect to...
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