Big Ideas For Small Businesses
If you want to increase your sales, then improve your copywriting and target marketing skills. Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action. Most importantly, target your message to each type of...
Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it! Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and...
In part one of this article I posed the question, "Can anyone write great copy?" I get asked that all the time, and I always say the same thing: Yes. Most people already know how to do it! That's because most people already know how to tell stories... and storytelling...
Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it! That's because you already know how to tell stories, and great copywriters are great storytellers. The key is that you...
“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?” Ford responds: The promotional and sales materials you create for your...
“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?” Ford responds: An important step related to benefit messages is crafting your...
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