As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old...
Prime Insights
Big Ideas For Small Businesses
How to Monetize Your Expertise: Be An Expert
Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a...
Are you a Thought-Leader or an Expert?
Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days. Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories....
Three Tips to Turn Your Expertise into Multiple Streams of Income
In today's overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it's more important than ever to position yourself as an expert, understand your...
How to package and deliver your content to the masses.
If you already know you want to create information products but you’re not sure where to start, this post is for you. Determining what content you want to distribute is covered in our Content Creation Guide post. This is a guide for the steps you need to take to make...
A Step-by-step Guide to Creating Content
One of the most difficult components of website design, social media and online marketing is content creation. What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let's take a look...