Big Ideas For Small Businesses
A recent e-zine subscriber wrote: “Plenty of people tell us to test but nobody tells us how!” Ford responds: In a nut shell, you’re testing all of the time, but you might not know it because you’re not tracking your leads, conversions, sales, responses, clicks or...
Most of my clients already know about this... but just to be sure... Currently the “gold standard” for Web analytics services is Google Analytics. This extremely powerful Web-based statistics package used to cost $400/month before Google bought it and now makes it...
Question: I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page? Answer: You'll get the highest click...
Question: I want to improve my conversion rate—I get lots of visitors to my site, but few customers. How can I change that? Answer: You first need to know what's working and what's not. It comes down to matching the visitors with the type of solutions they want. If...
Question: What is the purpose of having so many websites and URL's? Couldn't all of the pages of content be operated off back pages of your flagship website? What is the thinking here? Answer: What is the purpose of having so many websites and URL's? Couldn't all of...
Question: I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page? Ford Saeks, Internet Marketing Speaker...
Branding
Strategic Marketing
Creative Concepts
Web Services
Speaking & Consulting
Website Maintenance
About
Careers
Blog
Tools We Suggest
Business Growth Newsletter
10 Tips to Transform Your Marketing