Big Ideas For Small Businesses
Split Testing is the Key to Improving Your Marketing Results Marketing is so much more than simply cranking out sales letters, post cards and e-mails to your customers. Granted, all of that is important, but without first establishing ways to test and track the...
“You’ve got to help me with my website. Everyone tells me that you’re the guy who can help… I invested over $10,000 in my website and I’m not getting any sales. What am I doing wrong?” Ford responds: I’m going to reveal four secrets for more profitable websites that...
"Why do companies often have more than one website for the same products and services? Isn't that just overkill?" Ford responds: Good question! You should have a flagship website with all of your content, especially now that the major search engines have changed the...
A recent e-zine subscriber wrote: “Plenty of people tell us to test but nobody tells us how!” Ford responds: In a nut shell, you’re testing all of the time, but you might not know it because you’re not tracking your leads, conversions, sales, responses, clicks or...
Most of my clients already know about this... but just to be sure... Currently the “gold standard” for Web analytics services is Google Analytics. This extremely powerful Web-based statistics package used to cost $400/month before Google bought it and now makes it...
Question: I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page? Answer: You'll get the highest click...
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