Big Ideas For Small Businesses
Whiz-kid goes from Rags to Riches and Makes Millions with Bike Rack Idea!... was the headline in The Globe Magazine. That was just one of literally hundreds of articles and stories that were generated from my publicity efforts for my sporting goods company. Now the...
A great way to drive home the importance of having a marketing plan is to imagine you're sitting in your dream car, but with one little caveat... the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go! What...
It's long been said that "if you cannot measure it-you cannot manage it." Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn't directly influences the bottom-line. In today's...
The other day I was talking with one of my clients, discussing whether there are really any secrets to effective marketing, or whether it just boils down to common sense. I realized that many things relating to marketing that to me seem like common sense often appear...
When was the last time you sent out a press release about your business or products? Do you even have a Media page on your website? Do you think there's any value to sending out press releases about your business? While I don’t know about your opinion concerning...
Are you taking full advantage of the free publicity available to you? When was the last time YOU sent out a press release? What’s YOUR opinion of media releases? Do you have a media section (or page) on your website? I’ve harnessed the power of publicity to promote...
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