The other day I was talking with one of my clients, discussing whether there are really any secrets to effective marketing, or whether it just boils down to common sense. I realized that many things relating to marketing that to me seem like common sense often appear...
Prime Insights
Big Ideas For Small Businesses
Generate Million-Dollar Publicity…for FREE!
When was the last time you sent out a press release about your business or products? Do you even have a Media page on your website? Do you think there's any value to sending out press releases about your business? While I don’t know about your opinion concerning...
Use Free Publicity to Build Recognition and Sell More
Are you taking full advantage of the free publicity available to you? When was the last time YOU sent out a press release? What’s YOUR opinion of media releases? Do you have a media section (or page) on your website? I’ve harnessed the power of publicity to promote...
Turn “On-Hold” Silence into Marketing Gold–Pt. 2
In part one of this two-part blog I told you a little about the extensive (and affordable!) "music-on-hold" equipment options available to businesses of all sizes. In part two, let's cover a few important basics about crafting your own custom "on-hold" message....
Turn “On-Hold” Silence into Marketing Gold–Pt. 1
An often overlooked opportunity to promote your business is sitting right in front of you on your desk. It’s your telephone. I’m not talking about how you use your phone to reach or greet your customers, but rather how you use it to market to potential customers who...
The Promotional Secret Weapon that Doesn’t Cost a Dime and has Huge Payoffs!
What if I told you there was an easy way to dramatically help you increase your sales without spending a dime… you’d be interested, right? Of course. And better yet, what if it was easy to implement? We’ve may have never met, but I bet a major portion of your business...