Big Ideas For Small Businesses
Split Testing is the Key to Improving Your Marketing Results Marketing is so much more than simply cranking out sales letters, post cards and e-mails to your customers. Granted, all of that is important, but without first establishing ways to test and track the...
“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?” Ford responds: The promotional and sales materials you create for your...
“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?” Ford responds: An important step related to benefit messages is crafting your...
Marketing Calendars Help Keep You Focused and Ontrack. Can you imagine running your business or remembering important events without a calendar on your desk? Sounds crazy, right? How could any person remember all of those deadlines, appointments, and sales calls...
Secrets in Marketing Performance What's the buzz about a Marketing Makeover? No, It's not a new Reality TV show... At least not yet, but by evaluating your current marketing strategies you can avoid one of the biggest marketing mistakes. Now you may be thinking......
Publicity Tips P.R. Quick & Dirty... 7 Reasons why you need free publicity: 1. Establishes credibility about you and your products or services. 2. Enhances customer retention. 3. Makes it easier to enter new markets. 4. Creates a competitive advantage. 5. Helps to...
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