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Big Ideas For Small Businesses

Facebook Messages Puts the Private Back in Public

“Facebook e-mail” puts the private back in public Earlier this year, I read a column about how several colleges and universities were no longer distributing email accounts to new students.  The rationale behind this was that the majority of millennials are plugged...

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How Social Media has Changed the Hiring Game

Using LinkedIn, Twitter, Facebook and Blogs to Find the Perfect Addition to Your Team Social media is a game changer. We’ve seen it affect how we interact and share with friends and family, make decisions, hear and spread news, market, and much more. It even affects...

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Social Proof = Buyer Confidence

Social Proof is a Critical Factor of Influencing Buying Decisions You see examples of social proof everyday… beyond client testimonials, case studies and customer reviews; it’s in the star ratings on Amazon, the number of likes of Facebook, the video views on YouTube...

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Social Media Hype: The Great Debate

Social Media Hype: The Great Debate

I recently posted a question on LinkedIn about social media hype... I asked, "There’s a great debate on social media being a lot of hype.  What do you think and why?" Here's the conversation... add your opinion too. F. Feather: It is the dot-com bubble all over...

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How to Manage Multiple Social Media Sites at Once

How to Manage Multiple Social Media Sites at Once

Syndicate your content using a social media dashboard like Hootsuite. I can’t tell you how many times I’ve heard “I know I need to be using social media, but I just don’t have the time.” Or “I have Twitter, Facebook and LinkedIn accounts but I can’t manage them all.”...

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