How do you anticipate your client’s needs even if they don’t know what they need? Google helps you figure out what your customers (and potential customers) want with one ridiculously simple trick, and you can use it whenever you like. It doesn’t involve data collection, analysis, monitoring, visualization, reporting or integration with other applications, but it’s the one thing Google does best: the search feature.
Stay in Touch with Your Customers’ Needs
Constantly promoting a general overview of your company’s products and services on social media without specifically answering their questions can turn off customers and prospects. They want answers to their problems, not “everyone’s” problems. Instead of generalizing, do a quick Google search to determine what questions people frequently ask related to your industry – and then respond to those inquiries with your business solutions.
Here’s the simple method in five easy steps:
- Go to Google.com, then type a keyword or phrase into the search box.
- Don’t hit Enter.
- Look at the dropdown list of auto-complete questions that appears below the search box.
- Write down that list of questions.
- Now you can write a blog post, make a quick video, or send a newsletter highlighting the services you offer that meet those specific needs.
It’s that simple! Let’s look at some examples.
Search for “drawing ideas” or “learn how to draw” if you’re selling art lessons. Now look at the dropdown list of auto-complete phrases that appears under the search box.
You’ll see a list of questions people have asked previously that include your keywords, such as:
- Learn how to draw in 30 days
- Learn how to draw for beginners
- Which pencil is best for sketching?
- How to find ideas for drawings
Now that you have the questions customers are asking most frequently, you can tailor a blog post, social media post, or short video with some quick drawing tips or your professional opinion on the best pencil to use for drawing, then wrap it up with the services or classes you provide that help people learn how to draw. Direct them to your answers to their questions.
If you work as a graphic designer, try searching for “business logo” or “business card design” in the Google search box.
You’ll see that people look for things like:
- What is the significance of graphic design in advertising?
- What are some of the advantages of good design?
- What are the five qualities of a good logo?
Now you can create that blog post, social media post, or short video lesson tailored specifically to these questions, including how your customers can contact you for logo or business card design. You’re the expert, answering the most frequently asked questions from potential consumers of your product or business.
See how easy it is, regardless of the type of business you own?
For even better returns on your search, start your query with words like, How, What, Where, or Why because these are the words most people use to start their search because they’re asking a question. You can provide the answer to that question! You can also search for frequently asked questions you’ve received in the past from your customers, as well as some difficulties you’ve had in answering them, when deciding what keywords or phrases to use in your search. Your customers will think you’re a mind reader.
How to use this trick to get in touch with customers who need your solutions:
Posts on social media
FAQ pages in emails
Videos or Infographics
Google ads or Facebook ads
Radio or TV commercials
Did you try out this simple method for learning what customers want? Tell us in the comments how it worked for you!
Prime Concepts Group is a creative marketing agency that helps you find, attract, and keep customers through innovative solutions to your most pressing challenges.