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10 Tips to Transform Your Marketing90 ways to Use Emotional Charm to Sweep Customers Off Their Feet
Clients are always asking me, “How do you get customers to buy more?”
My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.
So how do you provoke a desired emotion in a prospective customer and get them to take action? You must make sure your copy addresses certain motivational buying triggers. I made a list of 90 motivational triggers. You’ll notice that all product/service benefits fall into one of these categories. I’m sure there are many more motivational triggers that need to be added to my list, so let me ask you: For what other reasons do you think people make purchases?
- Satisfy Curiosity
- Make Money
- Save Time
- Avoid Effort
- Achieve Comfort
- Enjoy Health
- Be Popular
- Gain Pleasure
- Enhance Enjoyment
- Feel Clean
- Be Praised and Admired
- Be In Style
- Satisfy an Appetite
- Own Beautiful Possessions
- Attract the Opposite Sex
- Be Independent
- Emulate Others
- Take Advantage of Opportunities
- Get a Surprise
- Be Successful
- Make Work Easier
- Gain Prestige
- Be Sociable
- Express Creativity
- Be Efficient
- Protect Oneself and Family
- Protect the Future of a Family
- Be a Good Parent
- Be Liked
- Be Loved
- Express a Personality
- Be In Fashion
- Avoid Embarrassment
- Fulfill a Fantasy
- Be Up To Date
- Own Attractive Things
- Collect Valuable Things
- Satisfy the Ego
- Be First At Something
- Enjoy Exotic Tastes
- Live In a Clean Atmosphere
- Be Strong
- Be Healthy
- Renew Vigor and Energy
- Get Rid Of Aches and Pains
- Find New and Rare Things
- Be More Beautiful
- Win the Affection of Others
- Satisfy Sexual Desires
- Bring Back Pleasant Memories
- Be Lucky
- Live Longer
- Feel Important
- Gain Knowledge
- Be Recognized As an Authority
- Enhance Leisure
- Save Money
- Have Security in Old Age
- Overcome Obstacles
- Do Things Well
- Get a Better Job
- Be Your Own Boss
- Gain Social Acceptance
- Keep Up With The Jones
- Appreciate Beauty
- Be Proud Of Possessions
- Resist the Domination of Others
- Relieve Boredom
- Gain Self-Respect
- Win Acclaim
- Win Advancement
- Seek Adventure
- Satisfy Ambition
- Be Among the Leaders
- Gain Confidence
- Escape Drudgery
- Gain Freedom from Worry
- Get On the Bandwagon
- Get Something for Nothing
- Escape Shame
- Avoid Effort
- Protect Reputation
- One-Up Others
- Replace the Obsolete
- Add Fun to Life
- Work Less
- Relax
- Avoid Criticism
- Avoid Physical Pain
- Avoid Trouble
Like I said, I’m sure there are many more motivational triggers, and as an experienced marketer I’m always open to feedback. So, I hope you can now go review your copy, see what motivational triggers you have used (or should have used), and let me know what you think so I can add your ideas to my list. Post your additions in the comments box below.
This is an excellent post… I had it turn up in specific search results. Thank you for this. I’ve passed along the link to this in an e-mail to over a dozen people I met at a seminar last month.
Very nice list of hot buttons. I’m going to use them as I write my own articles for my niches.
I find that you are absolutely right. When you prvoke an emotion, people are likely to react. I tell people I dont want them to do this because I want to make more money, not them. They are curious and sign up.