I’m Not Talking About Cuddling Up for a Quick 30 Minute Snooze Everyday…
What I’m talking about is a different kind of NAP– Name, Address and Phone Number– and how these directly relate to driving targeted traffic to your website.
Let me ask you a question… Are your company name, address and phone number all easily visible on your website, social media accounts and local business directories like Google Places, Bing Local, Yelp and Yahoo Local? Better yet, can you access all of these listings, websites and accounts and tell me that your company name, address and phone number are all the exact same?
If not, you’re actually driving traffic away from your website. Let me explain why.
Essentially, when search engines like Bing, Google and Yahoo create these business listings that you can claim and update for FREE, they use searched information on the web to determine the correct address for your company. If, for some reason, they have an old address from before you moved or a missing suite or building number, you can be missing out on all the traffic that should be pointing to your current address and phone number.
These listing are so simple to claim, access and update and they’re a great starting point to drive targeted, ready-to-take-action traffic to you. So, first things first, make sure the NAP information on your website is accurate and how you want it displayed on all mediums– from social media accounts to your Yelp Local Business Listing.
Next, review your social media accounts, profiles and admin areas and make sure the contact information, business name and address are all the exact same as your website. From there, simply login to your local business listings (if you don’t have one, go to the major sites mentioned above and search for your company name and then claim your business for free) and make sure the same NAP information is accurate and consistent with the other mediums.
This seems so redundant and simple, I know, but you would be surprised with the number of clients we have who are either naive or unaware of the effects that NAPs have on their business. The key is that it’s not too late to claim your listing, update your accounts, profiles and website. By taking a few minutes and checking these areas, you will ensure you’re not making the mistake of continually driving traffic to your competitors.
If you have any questions on how to make these updates or how to claim your listings, please call us today at (316) 942-1111 or comment on this post.