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10 Tips to Transform Your MarketingSocial Media Marketing (SMM) | Social Networking | Social Marketing
Do you have a profile on Facebook? How about Instagram, Snapchat, TikTok, or LinkedIn? Are you present on other popular platforms and getting discovered through social bookmarking sites among many others? Are you uploading videos on YouTube.com?
Hold on, you may wonder. Aren’t these platforms for youngsters or college students to exchange trivial banter?
Not anymore.
For quite some time now, these and other social networking platforms are being leveraged by astute business professionals seeking innovative ways to engage with potential clients and generate business. Admittedly… I should have adopted these platforms a couple of years ago, and now we’re diving in with gusto to establish our presence, and it’s already yielding results in terms of increased traffic and improved search engine rankings.
You can utilize these platforms to boost traffic to your site, gain a competitive advantage, and enhance communication with your target market.
It’s also crucial to secure your online identity and safeguard your brand. My understanding of social media is that it’s a community-oriented platform that allows users to:
- Create customized profiles and accounts
- Grow a network of connections
- Share or collaborate on content… Photos, videos, etc.
- React to content
- Categorize content with tags
- Comment on the content
I’ll be transparent about my activities and their effectiveness.
Here’s my simple 5 Step Plan for using Social Media Marketing to build my business.
-
- Be an Active Participant on each platform.
- Maintain a Consistent Presence on the top Social Media Platforms.
- Add Value to the Targeted Prospects in each Category and Topic area.
- Encourage feedback from the readers to foster discussions and conversations.
- Share my viewpoints and comments on other blogs, profiles, and posts.
YouTube: https://www.youtube.com/primeconcepts
Linkedin: https://www.linkedin.com/in/primeconcepts
FaceBook: https://www.facebook.com/PrimeConceptsGroup
Instagram: https://www.instagram.com/prime_concepts/
TikTok: https://www.tiktok.com/@prime_concepts
What do you think about Social Media Sites? Post your opinions and comments.
Great post, Ford – I like your simple 5 step plan.
I totally agree with #3!! I think social media from a business standpoint in particular is ALL about adding value and building relationships. (A philosophy shared by Buckminster Fuller!)
Though, with limited time, I’m not sure about participating on 25 SM sites!! I usually recommend professionals choose one or two as a primary focus and then experiment with others and track results. Facebook is my top pick. I also love Twitter for the instant real-time factor. I’m dabbling with Ning just now and a few others like Plaxo.
I’m also seeing a growing need for busy professionals to outsource their SM activity. I sought out a competent VA last year so I’d have someone to refer high level clients to. For myself I’m choosing to do all my own activities so far… but I’m sure feeling stretched!
I do think the key is to see and be seen in as many places as possible… and still be able to measure specific results.
Ford,
Great blog and very helpful…based on our conversation today and this blog I have joined and updated my profile on several of these Social Media Sites…In addition and as per your recomendation, I will be an active player in this arena.
Thanks for the great and practical insights.