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Are You Using Generational Marketing to Speak in Your Customer’s Language?
Take a good look at your marketing materials and website. Does the language used sound formal, manufactured or "sales-y"? If you answered "yes," you're far from alone, but you need to hear this: high-pressure sales messages and corporate-speak are out! Straight...
Video Marketing Secrets – Use YouTube and Video to Grow Your Business
It's the age of video! Ford Saeks coming to you from the offices of Prime Concepts Group with some video marketing tips. With 48 hours of video being uploaded every minute to YouTube, it’s clear that video and video marketing is here to stay. When you add video into...
Position Yourself as an Expert to Get More Bookings, Sell More Products and Make More Money
It's more important than ever to position yourself as an expert. Why? Because your potential clients are now bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. Positioning yourself as an expert can help...
Are You Using Target Marketing to Increase Conversions?
If You're Sending the Same Message to Multiple Markets, You're Missing Out on Conversions! Think about your prospects... Likely, your business has at least a couple different target markets. Try to put yourself in the mind of each. What does each target market...
Generating Inbound Leads with a LinkedIn Strategy
What kind of LinkedIn user are you? Are you simply accepting connections from clients, vendors, and co-workers? Or are you actively using it to increase leads, grow your business, and improve your bottom line? Unfortunately, just having a profile on LinkedIn and...
Are You Setting SMART Goals for Yourself and Your Business?
Think back...What was the last goal you set for yourself? Did you achieve it? If not, what was holding you back? Or…has it been so long since you’ve set a goal that you can’t even remember? Whether you want to succeed in your business or just on a personal level (and...