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Big Ideas For Small Businesses
Three Tips for How to Market a Venue Effectively
Local Spotlight: Pat Peppard's Loft at 420 From time to time we like to showcase a current or recent client, but this particular client is especially near and dear to our heart because she and her amazing event venue are right here in Wichita, KS! Pat Peppard, the...
Tips to be Safe Online and Prevent Identity Theft in 2013
An Interview with PCG's Lead Web Developer At the beginning of last year, we had our lead web developer, Paul, write a blog post about being safe online in 2012. Well, we can't believe it, but it's that time of year again! With identity theft currently ranked as the...
Are You Using Generational Marketing to Speak in Your Customer’s Language?
Take a good look at your marketing materials and website. Does the language used sound formal, manufactured or "sales-y"? If you answered "yes," you're far from alone, but you need to hear this: high-pressure sales messages and corporate-speak are out! Straight...
Video Marketing Secrets – Use YouTube and Video to Grow Your Business
It's the age of video! Ford Saeks coming to you from the offices of Prime Concepts Group with some video marketing tips. With 48 hours of video being uploaded every minute to YouTube, it’s clear that video and video marketing is here to stay. When you add video into...
Position Yourself as an Expert to Get More Bookings, Sell More Products and Make More Money
It's more important than ever to position yourself as an expert. Why? Because your potential clients are now bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. Positioning yourself as an expert can help...
Are You Using Target Marketing to Increase Conversions?
If You're Sending the Same Message to Multiple Markets, You're Missing Out on Conversions! Think about your prospects... Likely, your business has at least a couple different target markets. Try to put yourself in the mind of each. What does each target market...