Branding
Strategic Marketing
Creative Concepts
Web Services
AI Services
Speaking & Consulting
Website Maintenance
About
Careers
Blog
Tools We Suggest
Business Growth Newsletter
10 Tips to Transform Your MarketingPrime Insights
Big Ideas For Small Businesses
Copywriting Secrets of the Pro’s–Part 1
Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it! That's because you already know how to tell stories, and great copywriters are great storytellers. The key is that you...
Four Secrets to turn Your Website Into an Online Money Machine
Sound too good to be true? It's not. You already know that websites are essential to marketing. The only doubt you may still have is why YOUR website isn't bringing in the return on investment that you expected. While there are many possible reasons why your website...
Improve Your Marketing: Test, Track, Modify and Test Again!
Split Testing is the Key to Improving Your Marketing Results Marketing is so much more than simply cranking out sales letters, post cards and e-mails to your customers. Granted, all of that is important, but without first establishing ways to test and track the...
Four Simple Secrets for a More Profitable Website
“You’ve got to help me with my website. Everyone tells me that you’re the guy who can help… I invested over $10,000 in my website and I’m not getting any sales. What am I doing wrong?” Ford responds: I’m going to reveal four secrets for more profitable websites that...
Essential Elements of Great Copywriting
“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?” Ford responds: The promotional and sales materials you create for your...
Using USPs to Create Benefit Messages
“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?” Ford responds: An important step related to benefit messages is crafting your...