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Big Ideas For Small Businesses

Beef Up Your Bottom Line with Better Marketing

It doesn’t matter what you’re selling or what industry you’re in… if you’re selling online or offline, you can only stay in business if you’re making a profit. And profit comes from either increasing sales or reducing your expenses. This blog is about both, because...

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“The Best Marketing Method Ever!”

“I’m having trouble. I know my marketing pieces are glossy, professional and well written, but I’m not connecting with as many of my target customers as I expected. What am I doing wrong?” Ford responds: Without actually seeing your materials, it’s hard to pinpoint...

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Copywriting Secrets of the Pro’s–Part 2

In part one of this article I posed the question, "Can anyone write great copy?" I get asked that all the time, and I always say the same thing: Yes. Most people already know how to do it! That's because most people already know how to tell stories... and storytelling...

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Copywriting Secrets of the Pro’s–Part 1

Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it! That's because you already know how to tell stories, and great copywriters are great storytellers. The key is that you...

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