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Emotional Copy That Connects With Your Prospects
“What does it take to be a great copywriter?” Ford responds: The master copywriters are curious about life. As a rule, they tend to read a great deal, like to travel, and have a variety of interests. They find other people interesting, and they are very good...
Save Time, Money and Effort With a Marketing Calendar
Marketing Calendars Help Keep You Focused and Ontrack. Can you imagine running your business or remembering important events without a calendar on your desk? Sounds crazy, right? How could any person remember all of those deadlines, appointments, and sales calls...
Sell More With Multiple Websites and Multiple Domains
"Why do companies often have more than one website for the same products and services? Isn't that just overkill?" Ford responds: Good question! You should have a flagship website with all of your content, especially now that the major search engines have changed the...
Set your Controls and Improve Your Results with Proper Direct Marketing Testing
A recent e-zine subscriber wrote: “Plenty of people tell us to test but nobody tells us how!” Ford responds: In a nut shell, you’re testing all of the time, but you might not know it because you’re not tracking your leads, conversions, sales, responses, clicks or...
Get more specific stats from your site using Google Analytics
Most of my clients already know about this... but just to be sure... Currently the “gold standard” for Web analytics services is Google Analytics. This extremely powerful Web-based statistics package used to cost $400/month before Google bought it and now makes it...
The Secret of a Marketing Makeover that Will Transform Your Results
Secrets in Marketing Performance What's the buzz about a Marketing Makeover? No, It's not a new Reality TV show... At least not yet, but by evaluating your current marketing strategies you can avoid one of the biggest marketing mistakes. Now you may be thinking......