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WordPress Blog Categories and Tags: Demystified: 3
Part 3: To Tag or Not to Tag, That Is the Question... Welcome to the third and final installment of this series! In Part 1, we discussed how Wordpress blog categories and tags function, and in Part 2 we covered guidelines for how to use categories effectively. Now,...
WordPress Blog Categories and Tags: Demystified: 2
Part 2: How to Use Blog Categories Effectively In Part 1 of this series, we covered what Wordpress blog categories and tags are, and how they help users find the content they want. Now, let's talk about how best to create and manage your categories—for both user...
WordPress Blog Categories and Tags: Demystified: 1
Part 1: What Are Categories and Tags For, Exactly? You've just finished writing a post on your Wordpress blog. You've proofread it, it's good to go, and you sigh in satisfaction as you go to hit the publish button... ... and, oh, wait. You're supposed to assign the...
Syndicate Your Content Through Multiple Platforms
You are an expert in your field and have created loads of great content for your audience. Now where should you distribute it? How do you get started? First you want to think about your ideal lead or customer…do you have them in mind? Great! Where do they hang out?...
Using Lead Magnets to Give True Value to Your Customers
Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were...
Imitation Is More than Flattery
As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old...