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5 Great Videos on Niche Marketing
For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, "How do I find my niche?" and "How do I market to my niche?" We love his explanation but thought you might also benefit from hearing some others'...
These 4 Metrics Calculate the Economic Value of Your Social Media Efforts
Because you know it’s important to use data to drive action, you look at your social media metrics regularly. You chart the growth in your followers and their likes and shares of your posts. But you’re frustrated because you don’t see how this is really affecting your...
6 Hidden Conversion Killers in Your Copy
Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your...
How to Increase Conversions Through Quality Landing Page Design
Let’s follow the path of a typical consumer. You see an ad for a product on Facebook. It catches your interest, so you click. The transition is pretty smooth and now you see a landing page design that gradually gives you more and more information about the benefits of...
Warning: You’re Losing Money by Not Using a Call to Action (CTA)
Register Now! Download Now! Yes, Please! Try it Free! Get Instant Access! Let’s Connect! You’ve seen examples of great call to action (CTA) buttons on most of your favorite sites. No longer do they say “Submit,” “Subscribe,” or “Learn More.” The trend is moving...
Scrappy – A Little Book About Choosing to Play Big! Terri Sjodi
This is a must have book for all entrepreneurs and those that want to improve performance and results. Key take-aways for me were: How to cultivate my ideas How to manage risk and bounce back from mistakes How to execute my plan full out! As an life-long entrepreneur,...