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Imitation Is More than Flattery
As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old...
How to Monetize Your Expertise: Be An Expert
Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a...
Event Second Screening: Is Your Website Responsive?
Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your...
Are you a Thought-Leader or an Expert?
Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days. Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories....
How to Turn Your Blog Into a Lead Generating Machine
One of the most important components for your website is your blog. Using your blog you are able to position yourself as an expert with valuable content for your target audience which in turn will draw qualified traffic to your website. Use these 5 tips to help you...
Three Tips to Turn Your Expertise into Multiple Streams of Income
In today's overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it's more important than ever to position yourself as an expert, understand your...