PCG Logo

Prime Insights

Big Ideas For Small Businesses

Create Awesome Headlines With The 4U’s

“I’ve read the books, gone to the seminars, and read till my eyes were bloodshot, but I still can’t say if a headline is a good one or not, other than just by my gut feeling. Any suggestions?” Ford responds: Let me share with you a powerful evaluating technique that...

read more

Emotional Copy That Connects With Your Prospects

“What does it take to be a great copywriter?”   Ford responds: The master copywriters are curious about life. As a rule, they tend to read a great deal, like to travel, and have a variety of interests. They find other people interesting, and they are very good...

read more

12 Copywriting Tips Checklist

I'm constantly asked for a quick check list for copywriting...so I've gathered up a few tips to help you improve your marketing messages. 1) Use general & specific knowledge to craft the concept and message. 2) All the graphic elements are to get the prospect to...

read more

  • Subscribe and Stay On Top

    Sign up for Prime Insights and get big ideas for your business.
  • This field is for validation purposes and should be left unchanged.

  • Ready to increase the performance of all your marketing efforts?

    Download "10 Tips to Transform Your Marketing Materials Right Now", our guide to getting results.

  • This field is for validation purposes and should be left unchanged.