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How to Identify a Google Penalty Using Google Analytics
One of our clients thought they were steadily growing organic traffic after some changes to their site. It turns out they were recovering from a Google algorithm penalty they didn't even know they'd been hit by. This week I share how you can use Google Analytics to...
Auto Commercials are Where It’s at This Super Bowl
Although there are important differences between marketing (what we do) and advertising, we're just as excited as the next guy for this Sunday to roll around so we can check out all the new Super Bowl commercials. Why? Because the commercials have become as much of...
13 Reasons You Need to Start Sharing Infographics Yesterday
It's 2014, and your Facebook News feed is probably polka-squared with infographics. And if you're not sharing them with your customers, you're leaving money on the table. Here are 13 reasons why. Do you remember your first time? You were probably perusing Facebook on...
How “Strategic Sloppiness” Can Skyrocket Your Marketing
A recent article by New York Magazine's Kevin Roose has been circulating LinkedIn in the last week or two... and garnering quite a bit of attention. Why? For one thing, the (somewhat misleading) headline, "How Spelling Mistakes and Bad E-mail Etiquette Can Help You...
5 Lessons My Favorite Taco Bell Taught Me About E-Commerce User Experience
What can my favorite Taco Bell restaurant teach us about the value of a positive user experience? More than you might think. Today, I explore four of the lessons I learned the last time I lived mas(ly). This afternoon, on a short lunch break, I stopped at the Taco...
7 Ways You May Be Dropping the Ball with Your Facebook Business Page
Internet marketing expert Ford Saeks examines 6 ways that your company may be fumbling when it comes to your company’s Facebook business page. Check out these tips for how to dramatically improve your Facebook business page, and then get to it! You work hard to...