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AIDA Formula – How to Design Effective Marketing Materials
It doesn't matter what you're selling or what industry you're in...or if you're selling online or offline...you can only stay in business if you're making a profit. That profit comes from either increasing sales or reducing your expenses... This blog is about both,...
How to Design Marketing Materials – part 1
I'll reveal strategies for designing attention getting marketing materials that will motivate your customers to take action! Whether you're an actual designer, the CEO, Marketing Director, Entrepreneur or on the team, I've got success strategies for every stage in the...
Creating Your Marketing Mindset – Unleashing Innovation – Part 2
In this marketing blog post we'll look at what kinds of things that might be blocking your creativity. The Three things that can get in your way and block your creativity are: Your Perceptions Your Emotions Your Culture & Environment Perceptions. - What things...
Creating Your Marketing Mindset Part 1
Is your B.S. getting in the way of your marketing success? Think about your role in the marketing process? Are you an Executive, Marketing Director, Entrepreneur, business owner, or sales person? ... Regardless, "The Profit Rich Marketing Show" will help you increase...
How to use Direct Mail Effectively
The Three Critical Elements of a Success Direct Mail Campaign Let's explore the three critical elements in every direct mail campaign. They are: the LIST, the OFFER, and the CREATIVE. Think of it as the WHO, the WHAT, and the HOW. Don't worry, we'll go to into depth...
How to use Direct Mail & Direct Response Marketing
How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services. I was at my desk when my new assistant brought me a stack of the day's mail. She said, Don't you want me sort this out for you so you don't have to waste...