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What is a Blog and Why Should You Care? (Video explains)
What's a Blog and why should I care? I get asked this all the time. Let's see if we can clear this up... Short Answer: A blog is a type of website that is usually arranged in chronological order from the most recent 'post' at the top of the main page to the older...
Avoiding Pay-Per-Click (PPC) Disasters! Don’t be a Google Victim
If you are thinking about using PPC to drive traffic to your site... this is a "must read!" It happened again, I received a frantic call from an associate saying, "Help, I was charged $7,650.00 on my credit card for Google AdWords® charges and didn't make any sales!" ...
Passive Income… Is there Really Such a Thing?
I was speaking with a client today about improving their web site's organic search engine rankings and other ways to increase their site traffic. The outcome was to increase their income. The topic of Passive Income came up... and we both agreed that there really is...
Can Anyone Write Great Copy?
Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it! Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and...
Top 5 Topics to Get More Publicity
When one of my clients says to me, “Ford… I’m not sure what to write about. Aren’t press releases just for big news?” I tell them that kind of assumption just isn’t true. You can create press releases for a wide variety of topics, as long as you keep a few key elements in mind.
10 Secrets for Building Money-Making E-mail Lists (Part 2)
This blog is devoted to design elements you can use in your e-mail mailings to grow your list quickly. Here are the remaining five tips I promised you last time. Hope they get you thinking about growing your own e-mail list.