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5 Business Lessons from The Santa Clause
What would you think if you suddenly gained a hundred pounds, grew a bushy white beard, and noticed that your clothes were all tarnished with ashes and soot? Either 2020 struck again or you’ve assumed the role of Santa Claus. If your belly begins to shake like a bowl...
5 Business Lessons from Home Alone
When hapless burglars Marv and Harry dramatically crashed to the hardwood floor of a Chicago mansion, victims of Kevin McCallister’s diabolical but ingenious paint-can-to-the-face gag, you probably didn’t think, “Wow, there’s a great business lesson to be learned...
The Maturing of the Customer Care Industry
Customer Care is “Growing Up” through Technological Transformation The Baby Phase Just under sixty years ago, customer service had an entirely different face – a sort of baby face that was still crawling across the floor with wide-eyed wonder. Back then, you...
Direct-Response Copywriting Specialist – Ford Saeks Certified
We can help you craft compelling sales copy to engage, influence and motivate your prospects into action. Direct-Response Copywriting Specialist - Certified The ability to write effective copy comes from practice, trial & error, testing, and experience. Our CEO,...
5 Great Videos on Niche Marketing
For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, "How do I find my niche?" and "How do I market to my niche?" We love his explanation but thought you might also benefit from hearing some others'...
These 4 Metrics Calculate the Economic Value of Your Social Media Efforts
Because you know it’s important to use data to drive action, you look at your social media metrics regularly. You chart the growth in your followers and their likes and shares of your posts. But you’re frustrated because you don’t see how this is really affecting your...