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WordPress Blog Categories and Tags: Demystified: 1
Part 1: What Are Categories and Tags For, Exactly? You've just finished writing a post on your Wordpress blog. You've proofread it, it's good to go, and you sigh in satisfaction as you go to hit the publish button... ... and, oh, wait. You're supposed to assign the...
Syndicate Your Content Through Multiple Platforms
You are an expert in your field and have created loads of great content for your audience. Now where should you distribute it? How do you get started? First you want to think about your ideal lead or customer…do you have them in mind? Great! Where do they hang out?...
Using Lead Magnets to Give True Value to Your Customers
Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were...
Imitation Is More than Flattery
As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old...
How to Monetize Your Expertise: Be An Expert
Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a...
Event Second Screening: Is Your Website Responsive?
Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your...