Big Ideas For Small Businesses
Although there are important differences between marketing (what we do) and advertising, we're just as excited as the next guy for this Sunday to roll around so we can check out all the new Super Bowl commercials. Why? Because the commercials have become as much of...
A recent article by New York Magazine's Kevin Roose has been circulating LinkedIn in the last week or two... and garnering quite a bit of attention. Why? For one thing, the (somewhat misleading) headline, "How Spelling Mistakes and Bad E-mail Etiquette Can Help You...
Take a good look at your marketing materials and website. Does the language used sound formal, manufactured or "sales-y"? If you answered "yes," you're far from alone, but you need to hear this: high-pressure sales messages and corporate-speak are out! Straight...
Wichita, Kansas Marketing Firm Specializes in Integrated Marketing Services The term "integrated marketing" gets thrown around a lot these days, but we've found that many people don't know what the heck it actually means. Who better to ask than one of the country's...
Have you ever been impressed with a colleague-- until that moment they pull out their business card and.... EEEK! Maybe the paper is cheap, flimsy or dogeared while the design is outdated or just downright awful. You know you shouldn't allow something so simple to...
Do Your Marketing Materials, Website and Social Media Match Your Brand's Promise? I was talking to a prospect today raving about how he's built his business through mainly referrals... but now his business has slowed and he wants help. One look at his website and...
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