Here's what you need to know: What's happening? Google Chrome, the world's most popular web browser, is gradually phasing out third-party cookies. These cookies are small files that track your online activity across different websites, allowing advertisers to...
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3 Ways to Save Money with (Organic) Social Media Marketing
For the next three months, I want you to concentrate on increasing your organic social media marketing reach. Why? Because quality content accessed in an organic way increases your credibility with your audience. If you have been working on your brand marketing...
Google Knows What Your Customers Want Without Asking Them
How do you anticipate your client’s needs even if they don’t know what they need? Google helps you figure out what your customers (and potential customers) want with one ridiculously simple trick, and you can use it whenever you like. It doesn’t involve...
Keeping Your Company’s Social Media Trendy
There’s a chance you’ve seen a video floating around about the brand-new Ford Saeks NFT Collection. It’s a neat concept for sure, but this video is just a spoof, a solid entry for an April Fools post. Why did we dedicate time to making a fake video for a product we...
8 Tips to Enhance Your Social Media Profiles
Your profiles on social media are more than a name tag. They are a business card and a billboard for your brand. They should include call to actions so that there is an action for visitors to take that leads them through your customer journey. On top of all that, they...
These 4 Metrics Calculate the Economic Value of Your Social Media Efforts
Because you know it’s important to use data to drive action, you look at your social media metrics regularly. You chart the growth in your followers and their likes and shares of your posts. But you’re frustrated because you don’t see how this is really affecting your...