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Four Simple Secrets for a More Profitable Website

by | Jun 25, 2007 | Internet Marketing

“You’ve got to help me with my website.  Everyone tells me that you’re the guy who can help… I invested over $10,000 in my website and I’m not getting any sales. What am I doing wrong?”

Ford responds:

I’m going to reveal four secrets for more profitable websites that you can use immediately to improve your site’s performance. Some of these secrets may seem like common sense, but after reviewing literally hundreds of sites for various companies, I found way too many are making simple and avoidable mistakes.

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Essential Elements of Great Copywriting

by | Jun 15, 2007 | Copywriting, Marketing

“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?”

Ford responds:

The promotional and sales materials you create for your business are important tools for your success. You really need to think about them and understand how they will support your branding and overall marketing plan.

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Using USPs to Create Benefit Messages

by | Jun 8, 2007 | Copywriting, Marketing

“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?”

Ford responds:
An important step related to benefit messages is crafting your compelling Unique Selling Proposition, or USP.

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Create Awesome Headlines With The 4U’s

by | May 31, 2007 | Copywriting

“I’ve read the books, gone to the seminars, and read till my eyes were bloodshot, but I still can’t say if a headline is a good one or not, other than just by my gut feeling. Any suggestions?”

Ford responds:

Let me share with you a powerful evaluating technique that comes from my colleague (and master copywriter) Bob Bly. Use his “4 U’s” to rate your headlines and I think you’ll notice a quick improvement.

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Emotional Copy That Connects With Your Prospects

by | May 24, 2007 | Copywriting

“What does it take to be a great copywriter?”

 

Ford responds:

The master copywriters are curious about life. As a rule, they tend to read a great deal, like to travel, and have a variety of interests. They find other people interesting, and they are very good listeners.

The good news is that you probably already have the skills you need to be a master copywriter; they may be hidden, or they may have been “schooled out” of you, but chances are they are still there. Great marketing copywriters understand that they should write like they talk– not in formal, boring, perfect English speech, but in a clear, conversational style.

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