Once you’ve chosen the right trade show for your business, there are several things you must do before and during the show to ensure it’s a success.
Trade Show Marketing
There is a lot of marketing you can do before a show to get your target audience to come to your booth. Then, once you are there, take advantage of any opportunity you have to expand your reach outside your booth so you can help the visitors find you. In all of your trade show marketing material, both pre-show and during the show, you need to have the proper graphics and the proper copy and make it all congruent so people can easily identify you and your brand. (more…)
When it comes to growing your business or launching a new product, trade and consumer shows can be the most effective and fastest way to gain industry insight, capture new prospect leads, and network.
You can learn more in three days by going to a trade show than you can in 3 months, or even years, of just searching. The key is selecting the right show to get the best bang for your buck…
Social Media Marketing is the most misunderstood form of new media, costing companies thousands, if not millions, in wasted time and money.
The other day, I posted a blog with Social Media Networking Statistics and received several phone calls from people wanting help and a social media action plan. In this blog posting, you’ll find three tips to help you make sure your social media marketing efforts are headed in the right direction to help your business grow. (more…)
Social Media Statistics that you just can’t ignore… Watch this Video.
Compelling facts from the video. While it was no doubt Erik Qaulman had it created to promote his book Socialnomics, (no I’m not an affiliate) it opens your eyes up to the massive opportunities created by these new web 2.0 mediums. Social media isn’t a fad. It’s growing exponentially and you better get with the program or get left behind.
I remember way back in the CompuServe and AOL days when people thought that the Internet was a fad too. They waited to get their website going. Same thing happened again with blogging. Now it’s Social media that has so many business professionals confused on the best practices to use to grow their business.
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When it comes to growing your business or launching a new product, trade and consumer shows can be the most effective and fastest way to gain industry insight, capture new prospect leads, and network.
other day, I posted a blog with