The signs of frightful blogging are obvious… foaming at the mouth, ghastly tales of competitors and unnerving lists of links. All are toxic recipes for disaster and can come back to haunt you and ultimately hurt your business.
This doesn’t mean you should let your fear of blogging hold you back; it is a powerful tool if done correctly.
Syndicate your content using a social media dashboard like Hootsuite.I can’t tell you how many times I’ve heard “I know I need to be using social media, but I just don’t have the time.” Or “I have Twitter, Facebook and LinkedIn accounts but I can’t manage them all.” I have a simple answer for them: Aggregate and Syndicate. (more…)
I work with several financial institutions, just like Next Financial Group, who realize the power of social media and want to leverage it to expand their online presence, but may be unsure of EXACTLY what they are allowed to do according to Compliance and FINRA regulations. Social Media websites like Twitter, Facebook and LinkedIn have popped up on the radar of compliance officers across the country as financial institutions are realizing the importance of using social media to connect with their next generation of clients. Hands are tied… or are they? (more…)
Geolocation applications like FourSquare, Gowalla and the recently released Facebook places are the latest social media trend and the next big thing for businesses and advertisers to use to connect with prospects and customers.
So what exactly are geolocation applications? A whole category of apps that are based around phones that are smart enough to know your location. If you have a smartphone, you can use these geolocation applications to check in to places, let your friends know where you are, and see where you friends are. You might see the use in this if you’ve ever gone somewhere, only to discover later that your colleagues or friends were there too. Beyond simply knowing where your friends are, on Foursquare and Gowalla you can also see tips left by people who have visited that place before you, for example in a restaurant you might find a tip about what to order.
The other day I posted a blog on choosing the best trade show for your business. If you haven’t yet, you should check it out before you continue with this post.
Once you’ve chosen the right trade show for your business, there are several things you must do before and during the show to ensure it’s a success.
Trade Show Marketing
There is a lot of marketing you can do before a show to get your target audience to come to your booth. Then, once you are there, take advantage of any opportunity you have to expand your reach outside your booth so you can help the visitors find you. In all of your trade show marketing material, both pre-show and during the show, you need to have the proper graphics and the proper copy and make it all congruent so people can easily identify you and your brand. (more…)
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