Publicity as you know comes in many communication forms, from traditional print, tv, and radio to the power of the internet. My outcome is to re-ignite your passion and purpose for creating FREE and low cost publicity to increase your market share!
Whiz-kid goes from Rags to Riches and Makes Millions with Bike Rack Idea!… was the headline in The Globe Magazine. That was just one of literally hundreds of articles and stories that were generated from my publicity efforts for my sporting goods company.
Now the GLOBE wasn’t my first choice for my entrepreneurial story when I was working to increase exposure and sales using press releases. It started with me sending press releases about my products to local papers, then trade publications, and went on to include national & international magazines, including USA Today, Entrepreneur, Success, Popular Science and many others.
A great way to drive home the importance of having a marketing plan is to imagine you’re sitting in your dream car, but with one little caveat… the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go! What do you think is going to happen next? Certainly, you’re going to crash-not a pretty picture.
It’s long been said that “if you cannot measure it-you cannot manage it.” Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.
How to increase targeted traffic to your website and sell more products and services.
On our Internet Marketing blog posting we were talking about getting into the mind of your prospects… and the Four-stages of the buying process.
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