90 ways to Use Emotional Charm to Sweep Customers Off Their Feet
Clients are always asking me, “How do you get customers to buy more?”
My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.
If you ever attended one of my Internet Marketing Seminars then you know that “Keywords Drive Traffic” is my online marketing mantra. This short blog post is focused around the importance of using your keywords (and keyword phrases) for social media marketing.
This starts with understanding that keywords drive traffic, but with social media marketing it’s not the typical usage of driving traffic to get people to buy a product or service.
In fact, if that’s all you’re trying to do with social media networking than you are approaching social media with the wrong perspective and will waste a ton of time.
Social Media Marketing is all about relationships, adding value, joining the conversation and getting and giving feedback.
With Social Media the words you use in your profiles, account names, tags, blog titles & descriptions, user groups, and other posts all help you expand your digital footprint.
The top 5 Social Media sites that I recommend you focus your efforts are Twitter, Facebook, Youtube, LinkedIn and Your Blog. There are thousands of others and depending on your niche or focus area, there may be a few others that you want to leverage, but how many more in-boxes and accounts do you really need to manage?
Do you struggle with finding the right words to describe your business and all it has to offer?
Do you cringe at even the thought of having to write copy? You’re not alone. I hear from clients all the time, just like you, who aren’t sure how to tell their magic story. That’s exactly what marketing is… giving people enough of the right information that they can make good decisions.
It doesn’t matter what you’re selling or what industry you’re in…or if you’re selling online or offline…you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses…
This blog is about both, because when you make your marketing materials more effective—you’ll increase your bottom line.
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This starts with understanding that keywords drive traffic, but with social media marketing it’s not the typical usage of driving traffic to get people to buy a product or service.
Do you struggle with finding the right words to describe your business and all it has to offer? 