First, the buzz was all about having a website, then came email marketing, instant messaging and blogging followed by MySpace and now thousands of Social Media & Networking Sites.
With all of the Social Media Sites growing exponentially, I’m frequently asked if they can really help build a business… Yes, they can. Sure you have to take the time to learn the unique nuances of each site, their purpose and how the community interacts, but Social Networking is here to stay and is only going to get bigger.
I’ve focused more on Youtube, FaceBook, and LinkedIN, but lately, all of the buzz has been about www.Twitter.com
I set my account up months ago but didn’t Tweet (post) much at all. Today, after presenting for the Publicity Society of America (PRSA) at their national convention I was amazed how many people were talking about how they were using Twitter effectively. View it at www.Twitter.com/Prime_Concepts
So tonight I updated my Twitter profile, created a custom page background, posted a few Tweets, linked a few favorites and downloaded a small application to my Iphone.
I searched for my name “Ford Saeks” and found several people that had tweeted (sorry, I’m not used to that term yet) with quotes from my presentation. From there, I found more blog postings about me too. What a great way to stay connected to your customers and more importantly your “brand”. (watch Twitter Video >>)
One of the ways you can improve your relationship with your clients and customers is to create information based products. While this is a common method of making money for professional speakers, authors, trainers and consultants, it also can be applied to all types of businesses. (more…)
Using Relevant Keywords is the Most Important Element to Increase Your Site Traffic
Everyone I talk to as an Internet Marketing Consultant wants to know how to get more site visitors from search engines. It starts with a basic understanding of how the search engines work-or rather what their responsibility is to their user-the searcher.
The search engine’s job is to provide the best and most relevant results to the person using their search engine to find solutions to their searches. To do that they need to catalog a site’s content and while there are every-changing algorithms for top rankings a critical element for search engine optimization (SEO) is the content, which of course is made of WORDS.
Those words when filled with your “keywords” make up your content. Knowing which words to use and where to put them on your site is a huge element of SEO to get more traffic. Keywords and keyword phrases are the same thing.
Here are a few tips for keyword success:
1. Make a list of the main types of prospects you want to attract.
Create a marketing profile for the typical prospect and customer for your business in a word doc. Get as specific as you can so you can put yourself in the “mindset” of the type of people you want to attract. Ask yourself and evaluate what keywords you think they would type into a search engine to find you, your products or services.
2. Do your research.
Look at your website statistics because that will show you what words people are using now to find you. It doesn’t mean they are the best words, but your stats will show you what keyword phrases they are using now. We use “Google Analytics” for sites. It’s a free service, easy to implement and offers a ton of benefits.
You want targeted traffic that will convert into customer leads and sales. Many years ago I optimized my Internet Marketing Speaker website for my name “Ford Saeks” but because my first name Ford is also a major automotive company I was receiving tons of spill over traffic for people looking for Ford cars and Ford car parts, and not my professional services to help people improve their marketing results and profits. The keywords we use now are related and relevant to what our prospects and customers are searching for to find our solutions. The research results, our site statistics and usage of the popular keywords research tools all help us optimize our sites for top rankings.
Think you’re secure when you’re traveling with your laptop using hotspots and wireless internet? Think again…
I just watched this Wireless Hacking Demonstration by IT Security Consultant, Mike Foster as he shows how easily your personal data and wireless traffic can be stolen even with a firewall, virus protection and spyware installed.
Watch the two videos now… The second video is the Mike’s demo showing the Laptop wireless hacking demo. You don’t need to be technical to understand how scary this is if you are traveling… and it can even happen at your business. His new book “The Secure CEO explains how to protect your computer and network in plain english. Get it today and get secure! You’ve been warned… so don’t call me when you lose your vital computer data.
“The Secure CEO: How to Protect Your Computer Systems, Your Company, and Your Job” Packs Plain-English Security Solutions for Executives
The real power of Social Media Marketing (SMM) is the “social” part meaning that anyone with the desire can now become a publisher, host or broadcaster of content. There are new SMM sites popping up daily. Eventually, there will be a few winners and a ton of losers. It’s easy to get carried away and jump at every new site, but before you waste a ton of your time — think about the purpose and outcome of your efforts.
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Look at your website statistics because that will show you what words people are using now to find you. It doesn’t mean they are the best words, but your stats will show you what keyword phrases they are using now. We use “Google Analytics” for sites. It’s a free service, easy to implement and offers a ton of benefits.